Archive for November 20, 2010

[Fredrick]~ Fredrick’s InnoFun shop

November 20, 2010 7 comments

Fredrick said “We can’t create anything new. Only God can.” We aren’t Gods. So what we can do is, “Combine what we know in a new way”. We can create it in a different manner.

Before I proceed I would like you to write down your definition of –

1. Idea

2. Creativity

3. Innovation

and leave your definitions in the comment section before you proceed.

Different people among the audience gave different replies for the same. Some said Creativity is thinking out of normal, Idea is about how it can make life easy, Innovation is serendipity. According to me Creativity is thinking in a different way that helps us generate ideas and if those ideas improvised leads to innovation.

As per Fredrick, Innovation is to make that idea happen. Innovation is powerful than Idea. People get ideas but they don’t do it. They don’t proceed with it rather leave it.

Creativity is the whole process. It is in idea. It is in Innovation. It is also about what happened before and after getting the idea.

There are 22k books on creativity. One of the example of books on creativity is “Blue Ocean Strategy” that says “Travel on your own path and don’t travel on the path already traveled.” The Blue ocean is a metaphor and a reference to the path which none has followed. It tells us not to be on the red path i.e where every one else is traveling.

Fredrick asked “What was Blue ocean strategy of Blue Ocean Strategy Book”? How is it different from other books on creativity? What they are asking people to do in the book, they them self actually aren’t doing. The book shouldn’t only tell you to be different but also be different and the book “Blue Ocean Strategy” is different in no way and thus readers leave the book half way as they feel it is telling the same thing repeatedly. I wonder how many authors would have thought the same way. If they would have we wouldn’t be having 22k similar kind of books on creativity rather 22k creative books. What say?

He then spoke about his book which is an “IdeaBook”. It contains blank papers between every paper.

He asked the audience “How putting the white papers was not a good idea, not a very good idea but a brilliant idea?”.

What do you think could the reason be? Before you check out others answers and Fredrick’s real reason for the same I would like you to say, what you think was the reason behind the blank pages and how was the idea brilliant? I would request to leave your answers in the comment section and then proceed.

Again there was humongous response from people. Some said to continue the idea on the other page , another said to write down their own idea while they read, another said to scribble, author can get feedback through that and many more. But Fredrick wasn’t satisfied with the answers. He said the best answer he has got was from a Chinese who said “Even if the book sucks we can still make use of it.”

The IdeaBook is interactive and not monologue. There are 11k management books published every year but the number that is sold is actually very very less. But he managed to sell 30k books in 30 days in Iceland,  a country with hardly 3k people i.e the sale was 50 times better than Harry Potter.

“To be Innovative you don’t need to be very different.”

Then on being asked by one in the audience he told the actual reason about the white papers in the book. He gave 2 answers- Official and Unofficial. Official answer was “I am brilliant!” 😀 and the Unofficial answer is very confidential and he has asked us not to tell it to anybody, and so I am saying, don’t reveal it to anybody 😛 . He said the book he wrote had only few papers and how can he call the ideas of just few papers a book and so he included the blank papers and it actually worked. “So, no idea is small or big rather it’s the way the idea is improvised for Innovation.”

He then talked about Idea Perception. Idea perception is specific kind of creativity. Our perspective today is to understand how others ideas can be used.

He quoted the example of Laser.How Laser is now used for various treatments that the person who developed Laser wouldn’t have even thought before.

He also quoted the  example of Paint developed by Akzo Nobel company that used the nano technology which makes one color paint look two. But the use of it is yet to be discovered. Any idea?

He then talked about the rules and regulations quoting examples of some funny incidents from Germany/Singapore and other countries. How his brother was forced by a German to swim in single lane even when there was none in the swimming pool and how he was asked to travel along the whole zig-zag queue even when he was the only person in the whole queue 😀 .

He concluded by saying in India we don’t have any rules and we get all freedom on earth. Then where lies the problem? He said the whole problem in India is with the schooling system.

He gave another funny example which I can’t resist mentioning here-

A teacher asked a student- “How will you measure the height of the building?”

The student replied- “He will go to the top of the building, throw the barometer down and he will know the height.”

The teacher said that the barometer will break. On giving another chance the student this time replied-

“I will tie the barometer with a rope and then throw it down. It won’t break and from the length of the rope i can know the height.”

Teacher was expecting the written usual method mentioned in the book and thus said-“You don’t have a rope.” She gave another chance and this time the student replied-

“I will go to the owner with a gun and scare him to tell the height of the building else I will shoot.” 😀

So this is how it is. A student is always expected to reply/write only what is written in the book.

He then explained about Innovation. Innovation is not about discovering new rather combining the two existing things to make a new thing.

He gave the example of Train.

A train is a combination of Steam Engine & Wheels. Which was later improvised to foster the speed and demands of people. Innovation is Incremental.

There were many exercises done in the  workshop. But fortunately/unfortunately I wasn’t able to attend everything. But here are 2 that I attended and trust me I had never thought this way before 😀 .

1. List down 10 things that you think is IMPOSSIBLE.

He then asked everyone to match and check if even in their list matches with Fred’s list. And to his surprise there were many groups whose list didn’t match.  He said he had never seen such creative people in the sessions he had done so far in various countries of the world. This was more than just  compliment from the IDEAMAN  🙂 .

2. If mobile company make a car, how will the car be different?

And the best answer was from someone among the audience. He said-

1. Sliding feature in the car, so that we can slide in and out as per need.

2. Ring tones in the car instead of horn.

There were many other features mentioned but i could convince myself only with these 2 😀 . You have anything to add?

These 2 days had been so much FUN+LEARNING for me. I will put up the post on that too soon. What mistakes I committed (How can there be no mistake where I am there? 😛 )  and what I learned from it and of course the fun part of it. Stay Tuned! 🙂

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